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The Situation

This account had active product listings but zero PPC ad structure in place. Paid keyword rank was non-existent, leaving the brand invisible to high-intent shoppers searching for their core category terms.

The Strategy

• Built a structured, multi-campaign strategy targeting high-intent exact match keywords.
• Implemented aggressive bid adjustments on Top-of-Search placements to drive rapid indexation.
• Optimized campaign budgets daily to scale converting keywords while capping unprofitable auto-campaign spend.

The Results — Within 30 Days