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Period: February 2026 vs March 2026
Account 1 — Cutting Waste, Scaling Profit
The Situation
When this account came to us, the advertising budget was bleeding. A significant portion of ad spend was being burned on search terms and placements that simply weren't converting. The fundamentals of the account were healthy, but the spend allocation was working against it, pushing TACOS up and squeezing margin.
The Strategy
- Conducted a full search-term and placement audit to identify wasted spend across campaigns.
- Aggressively negated irrelevant search terms at the campaign and ad-group level to stop the bleed immediately.
- Reallocated the recovered budget into the keywords and placements that were already converting profitably.
The Results — Within One Month
Sales
$668,541.86
↑ +28.3% (from $521,037)
Net Profit
$201,383.02
↑ +30.1% (from $154,811)
Real ACOS
17.89%
↓ -1.78 pp (from 19.67%)
Total Orders
5,856
↑ +38.5% (from 4,229)
Account Dashboard Proof