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Period: April 2026 vs May 2026
Account 3 — TACOS Reduction Mandate
The Situation
The account had solid sales volume, but an excessively high TACOS was eating away profitability. Wasted ad spend on non-converting search terms forced the client to pay high advertising fees relative to organic revenue.
The Strategy
- Eliminated bleeding keywords and non-performing product target placements.
- Restructured ad spend around organic ranking drivers to maintain overall sales volume.
- Optimized match types to reduce overlap and prevent internal bidding competition.
The Results — Within 30 Days
TACOS
8.75%
↓ Reduced from 16.20%
Net Profit
+$18.4%
↑ Increased Profitability
Monthly Sales
$410,200.00
Maintained Revenue Scale
Ad Spend Savings
-35.0%
↓ Cut Wasted Ad Spend
Account Dashboard Proof